Susan Baird

LOCATION
We usually cannot move a home! To coin the favorite phrase of appraisers "Location, Location, Location".
CONDITION
The upkeep and presentation of your property are crucial to obtain the highest value for your home in any given market at any given time. The pricing of your property must reflect its condition. I will be more than happy to walk through your house and make suggestions that will make your house show at it's best.
PRICE
Price is the #1 factor in the sale of your home. A property is really only worth what one person is willing to pay another to gain ownership of it. Price must be in direct relationship to the other 3 ingredients and it is the most important of all.
THE MARKET. i.e. Interest rates, Competition, and the Economy all make up and influence the state of the market when you sell your home. The pricing of your property must reflect the current status of the market.

Marketing Plan - First 30 Days

Research the market extensively to determine the highest value of your home.
Enter listing in Multiple Listing Service where 1400 agents will check to see if they have a customer.
Place lock box on property.
Notify other brokers of this new listing.
Place Bosshardt Realty For Sale sign in front of Home.
Place Hot New listing ad in newspaper that includes a picture of the home.
Place listing with a picture in Homes and Land magazine (monthly publication).
Place listing in Real Estate Showcase and the Real Estate Guide which are both monthly.
Full color eye-catching property flyers for sign outside to generate interest and brochures for inside as great memory joggers and promote features not readily observable.
Extensive Internet advertising including Realtor.com, GACAR.com, BosshardtRealty.com, and SusanBaird.com.
Just listed cards to surrounding area.
Hold Open House with an ad in the newspaper that includes a picture of the home.
Announce and promote new listing at weekly sales meeting and include in tour so 60+ agents can preview. This gives excellent exposure and feedback from other seasoned agents.
Follow-up with Realtors that show the house for feedback and clarification of information.
Constant communication with you.

FIRST IMPRESSIONS ARE THE MOST LASTING. Remember that when a prospect comes to look at your home - the first impression (curb appeal) is vital. Your front lawn and other landscaping should be neatly trimmed and mowed. Make certain that your yard is clean of refuse and leaves. The walk should be swept. The front door must be clean and fresh looking, the doorbell in working order.
DECORATING FOR QUICKER SALE. Faded walls and worn woodwork will reduce the appeal of your house. Why describe how your house could look...when you can show how it looks with just a reasonable amount of redecoration. A minor investment in paint and wallpaper will pay bigger dividends to you in the form of a better price and quicker sale. Go to www.stagedhomes.com for more great ideas.
LITTLE THINGS MEAN A LOT. Loose door knobs or cabinet pulls, sticking doors and drawers, wobbly hinges, stuck windows — all are negative factors. Fix leaky faucets; dripping water suggests faulty or worn-out plumbing (major repair bills); discolored, rust-stained sinks are also warning signs, so should be properly cleaned or replaced.
DE-CLUTTER. Every room will look bigger and better with less in it. You are going to move soon, so you might as well start packing.
BATHROOMS SELL HOMES. Make bathrooms sparkle. Clean stained sinks and bowls, repair any damaged or discolored caulking around bathtubs and showers, be sure towels and area rugs are bright and sparkly, make certain all light fixtures and bulbs work.
TURN UP THE SHELTER. If it's hot, cool it; if it's cold, light a crackling fire.
BRIGHTEN UP THE HOUSE. Illumination in your home can be the "welcome sign" for every prospect. Turn on all of the exterior and interior lights — including the accent and picture lights - when showing your home at night. Open the drapes and curtains. Clean the windows so that a prospect can see how bright and cheerful your house is. Dark and dreary rooms do not appeal to most home-buying prospects.
LET THE FRESH AIR IN. Get rid of odors that may unfamiliar or unpleasant. People are most often offended by odors from tobacco, pets, cooking and musty or sour laundry. Fresh flowers and potpourri can be used to your advantage. Other smells that attract positive attention include fresh baked bread and cinnamon.
LET THE BUYERS ENJOY YOUR HOME. Go for a walk or do your errands, and take the dog and kids. Turn on soft music to create a warmer feeling.